Making a world of ideas easier to explore.
A complete digital redesign for Conference Planeta, connecting speakers, topics and editorial content through a clearer structure built for discovery.
Before designing pages, I designed how they connect.
A growing catalogue of speakers, topics and editorial content needed a structure to be discovered, not just listed. A flat list would bury most speakers, so I built discovery around themes as a second way in, then validated the structure with the client. It was shaped alongside SEO, so topics and speakers reinforce each other in search.
Themes — Leadership, Innovation, Sustainability, Digital culture, Motivation, Economy.
Not everyone starts from the same place.
Some visitors arrive looking for a specific speaker; others start from a subject. I linked speakers and themes on purpose, so a large catalogue never dead-ends: either path leads to the right person — and to contact.
Structure, turned into one system.
The architecture became a consistent interface. Reusable templates — one hierarchy, grid, type and image treatment — keep speakers, themes and editorial pages coherent as the catalogue grows.
Same structure, every screen.
Designed across desktop and mobile — navigation, hierarchy and speaker discovery adapt to the screen while the structure stays the same.
From structure to a live platform.
Developed and launched as one connected platform for discovery and enquiry. The same visual system extends beyond the site into paid and social.