Turn a scroll into an enquiry.
A conversion-focused digital experience for Carolina Martí, created to present Mandarin Oriental Residences Barcelona and capture highly qualified potential buyers.
Luxury had to do more than look luxurious. It had to convert.
Carolina Martí needed to reach potential buyers for Mandarin Oriental Residences Barcelona — an exceptionally high-value property with a highly specific audience.
The challenge was to create an experience that could communicate exclusivity and trust while progressively giving users enough context to consider taking the next step.
Building the story around the decision.
Starting from the provided copy, imagery and Mandarin Oriental brand assets, I adapted and prioritised the initial content structure around a clear progression: understand the opportunity, discover the residences, build trust through architecture and lifestyle, explore the details, and move towards enquiry.
One goal. Always within reach.
With lead generation as the primary objective, the main CTA remains accessible throughout the experience instead of waiting for users to reach the end of a long-form page.
Two languages. One experience.
Spanish and English were considered from the beginning, allowing the experience to serve both local and international potential buyers without changing the hierarchy or conversion path.
Luxury is also how an interface moves.
Motion was intentionally restrained: soft transitions, progressive image reveals and subtle interactions were used to reinforce the premium character of the residences without competing with the content.
Same intention. Smaller screen.
Mobile wasn't treated as a scaled-down desktop layout. Content, navigation and persistent conversion elements were adapted to preserve the same hierarchy and direct path to enquiry on a smaller screen.
Making the next step feel simple.
Property discovery leads naturally to a single, clean point of contact — no detours, no friction.
From design to a live experience.
The final experience was launched as a responsive bilingual landing page for Carolina Martí, bringing together property storytelling, premium interaction and lead generation in a single digital journey.